Prototype and Visual Identity

For this project I created an app prototype and visual identity for a health conscious food delivery service.
I created the identity of 'BiteWise' knowing that if it was to stand out against competitors the branding needed bright and recognisable colours and a logo that is simple yet stands out on a home screen.
My solution was to go with a green monochrome colour scheme with the choice of a friendly and fun font that portrays trust, integrity and health, being the main focus on health conscious those values were important in my design making.