Website and Visual Identity

For this project I was asked to produce a small business website for a florist.
I created the visual identity and the website accordingly to the target audience, the floral arrangement business is specialised in weddings and luxury events so it was important for the logo to not be aimed too much at weddings as it does a variety of events and wanted the logo to be elegant, simple and personal.
The website I created was prototyped using Figma to navigate and explore UI considerations , then created the final website using WIX, focusing on the layout to add to the minimalist, luxury branding.